Roy Rogers Pulls Franchising Trigger

Washington Times:

In just 10 years, Roy Rogers restaurants went from a corporate empire to a shattered and struggling chain of less than 50 stores. But by franchising restaurants and bringing back loyal customers, Jim Plamondon says he hopes to bring the company back to prosperity.

‘[The chain] was a disaster,’ said Mr. Plamondon, co-president, but if things go according to plan, recovery lies ahead. The company is operating a booth during the International Franchise Show today and tomorrow at the D.C. Convention Center, a sign that Roy Rogers is trying for a comeback.

At its peak, Roy Rogers had 648 stores. Then, Marriott sold the chain in 1990 to Hardee’s in a $365 million deal and the downsizing began.