Baja Fresh To Focus On Expansion With New Prototype

Fast Casual:

Baja Fresh Mexican Grill has announced that future immediate franchise growth would be targeted to three of the most heavily populated U.S. markets: New York City, Boston and Atlanta.

The new drive to franchise in these markets is being spearheaded by James Walker, Baja Fresh’s chief development officer.

Expansion within these new markets will feature a new smaller footprint, less expensive prototype designed to increase speed of service.