A lawsuit filed against the Dairy Queen chain by the Michigan Dairy Queen Operators’ Association over franchise improvements is still in its preliminary stage in a Grand Rapids court.
In the lawsuit, the association claims that Minneapolis-based International Dairy Queen, Inc. is forcing franchise owners to spend “tens of thousands of dollars” to renovate and convert their stores into either a DQ Grill & Chill or DQ/Orange Julius Treat Center.
Some Dairy Queen operators say the two concepts are “unproven” and not likely to provide a “reasonable return” on investment. Ten other operators’ associations have since filed similar lawsuits in other states.
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