The competition to obtain the franchise for the opening of the first McDonald’s restaurant will take place in Kosovo soon. An official spokesman for the US Chamber of Commerce in Kosovo, Mimoza Kusari, believes that the appearance of the world-known brand would make Kosovo a much more attractive region.
“The opening of a McDonald’s in Kosovo would improve the image of the country a lot,” she said. “It generally opens the way for other American companies to invest and develop economic ties with the country where McDonald’s is open,” the official explained.
Kusari added that more than 800 Kosovo firms would participate in the competition to win the McDonald’s franchise.
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