FASTSIGNS(R) News: Welcome Your Guests With Signs

Area Developer:

In any hotel, motel or resort, making guests feel welcome is the cornerstone of the industry. Whether they are there for business or pleasure, with the entire family or alone, communication to guests is key. Incorporating effective signs and graphics is a vital part of efforts to make each guest’s stay as convenient, comfortable and safe as possible.

From the outside of the hotel to the registration desk, signs and graphics are the primary way for managers and owners of hotels, motels and resorts to communicate with guests, build awareness of services and amenities and control traffic. Sign experts say that by preparing a basic signage strategy, properties can both inform and protect their guests. According to Drue Townsend, senior vice president of marketing for international sign and graphics franchisor FASTSIGNS International, Inc., ‘The most successful hospitality facilities start by establishing a consistent and unified signage theme, one that supports the property atmosphere in every detail.’ More.