It has been a year since the Emami Tower inaugurated by Amitabh Bachchan changed Kolkata’s landscape. The Emami Group’s 90,000 sq. ft. corporate office stands for one of the largest FMCG players in this eastern region. While the group has diversified rapidly, FMCG continues to be its core business and creating brands has been an ongoing task with its well-known line-up of brand ambassadors.
Having created its own brands all these years, today the Rs 620-crore Emami Ltd would like to acquire mid-sized companies and brands in the personal care space. Aditya V. Agarwal, Director, Emami Group of Companies, says, ‘It may take us a while but today we are open to acquisitions.’ Emami has been getting feelers from a host of players including Marico (for its Sweekar brand) but deciding what price to pay has been a time-consuming process for the company. There is also a possibility of making an international brand acquisition for the new categories such as feminine hygiene products and diapers, which might not be added to its Indian portfolio of indigenous brands.
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