Seasoned Franchisees Reinvest In A Proven Brand

Business Wire:

Church’s Chicken® recently sold 30 new options to current franchisees, who in large part said they reinvested due to their continued business success in a soft U.S. economy. The new development deals were signed in less than one month’s time, after Church’s franchise development team offered current franchisees attractive discounts throughout April, in honor of the brand’s global convention.

Doug Pendergast, Executive Vice President and Chief Franchise Officer for Church’s, attributed continued franchisee profitability to Church’s “small is beautiful” development philosophy, which focuses on construction programs and restaurant design prototypes that are carefully crafted to minimize cost and maximize efficiency. In fact, according to the August 2007 edition of the Restaurant Research Journal, Church’s “Tower” prototype is an industry leader in lowest labor costs and best cash flow.

“Since Church’s has an aggressive growth strategy driven primarily by franchising, our development team strives to keep labor and building costs to a minimum,” Pendergast said. “The fact that our franchisees are jumping at the opportunity to reinvest, despite current market conditions, is very rewarding.”

According to Mike Kuzminsky, Vice President of Franchise Operations for Church’s, current franchisees also benefit from Church’s re-image program, aimed to refurbish and restore all Church’s domestic restaurants built before 2000.