Keller Williams Realty Launches Innovative Mobile Marketing Program To Keep On-The-Go D.C. Metro Home Buyers In The Know

RedOrbit:

Real estate agents are continually looking for ways to stay ahead of the curve and provide potential home buyers with easy access to information regarding listed homes on the market. As competition in the real estate industry continues to increase, the team at Keller Williams Realty in Old Town Alexandria, Virginia, has recognized that a rise in the use of text messaging and mobile Web sites is presenting the firm with an opportunity to reach home buyers in a new and innovative way.

Today, Keller Williams is launching a mobile marketing program that combines SMS messaging and mobile Web sites to automatically respond to a potential home buyer’s text message query with additional details about the home and a link to a mobile Web site created specifically for the available property. The technology, which will be available throughout the Washington, D.C. Metro area with the potential to expand nationwide, was developed by Proteus, a global mobile products company based in Arlington, Va. Keller Williams‘ mobile Web pages will be created using Proteus’ Swift(TM) mobile Internet publishing platform.

‘This program is not only beneficial to the home buyer, but also the home seller,’ explained Shane McCullar, Managing Broker of Keller Williams Realty. ‘It provides immediate information at the exact time a property piques the interest of a buyer. For the seller, the application represents an innovative tool to market his or her home in the digital age. At Keller Williams, the new standard in real estate is anything but standard.’