Prince George Roots Led To Fatburger Franchise

Prince George Citizen:

Frank Di Benedetto doesn’t like to make much of the fact that he grew up in Prince George - after all he left the city in 1972 to pursue a successful career in the restaurant business - but admits his roots had something to do with opening a new hamburger outlet in the city.

When it is opened at Westgate next to Canadian Tire on June 5, Prince George will become just the seventh Canadian city to be home to a Fatburger, behind only Calgary, Edmonton, Langley and Vancouver, where there are three of them.

“We wanted to place a Fatburger in a medium-sized city and there are a handful of them to consider,” said Di Benedetto, who is the chain’s Canadian franchisor. “Prince George, I suppose, got the nudge because of two factors, one, my desire to bring it here and two, because it’s a great market area.”

With the emphasis for many on healthy eating in this day and age, the Fatburger moniker may do more to drive diners away than bring them in. (Interestingly, Rocky Mountain Fitness is moving across Westgate to a new location next door to the Fatburger).

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