Culver’s Restaurant Chain Relies On ESRI GIS To Continue Successful Franchising

Spatial News:

Culver’s, a Wisconsin-based restaurant chain, is using ESRI geographic information system (GIS) software to optimize store locations and demographics when assisting franchisees in site selection. Culver’s is rated the best burger chain in the country according to the 2007 annual survey of diners conducted by Restaurants & Institutions magazine. The chain consists of more than 370 independently owned and operated restaurants in 17 states. ESRI’s business-focused GIS solutions assist the real estate and franchise development department to identify targeted demographics for franchisees looking to open new restaurants.

‘We chose ESRI because it has the best information available for comparing sites,’ says Dave O’Brien, real estate manager, Culver Franchising System, Inc. (CFSI). ‘Using the software, we are able to easily compare and contrast new sites by analyzing the demographics of our existing restaurants then pinpointing new areas that are similar.’