5 Ways To Guarantee Franchise Systems Receive More Customers From The Internet

Emediawire:

siteEDGE Agency, a pioneer in online marketing for franchise systems releases its 5 step formula to generate more customers from the Internet. According to Steve Thompson, Managing Director, most franchise systems have yet to really scratch the surface when it comes to leveraging the Internet to drive sales. ‘Running online campaigns for hundreds of franchisees isn’t easy. But if done correctly the results can mean anywhere from a 15% - 25% increase in revenue.’

The 5 steps to successful online franchise marketing are:

1. Tailor Campaigns to Each Franchisee. This means creating a landing page for each product or service, coming up with hundreds, perhaps thousands of properly researched search terms, and writing dozens of ads that are designed to tie these terms to a specific landing page. ‘We often see a 50% improvement in performance just by executing this first step,’ said Thompson.

2. Show Ads Only in the Franchisee’s Service Area. Franchisees can easily lose money on online advertising by paying to show an ad outside of the service area. ‘Forcing a franchisee to interface with prospects they have little to no chance of converting is a waste of money,’ said Thompson. ‘Always geo-target the ad to help minimize customer acquisition costs.’

3. Route Prospects to the Web Page of Franchisee in their Area. Just as the campaign needs to be specific to the franchisee - the page the prospect is sent to must be specific to the franchisee. When a prospect arrives at the franchisor’s site from the organic or ‘free’ listings, it’s okay to send them to the home page that contains a ‘Store Locator’ tool. Prospects who click on paid search ads tend to be more impatient. Using a combination of the search engine’s local targeting options and a localized landing page can really lift conversions. Other steps here.