Quick growth does not equal profitability… This is a fad industry that grew way too fast.’ Richard Rosen
FranchisePick.com has been focusing on the rise and fall of the meal prep franchise as it serves as a contemporary case study and cautionary tale of the ‘hot new franchise’ phenomenon, and an example of the devastation that can occur when individuals allow themselves to be swept up in the hype of an unproven new idea.
In the recent article Taking On Restaurants And Grocers, Forbes reporter Melanie Lindner recounts the rapid rise of the meal prep industry, and some of the questionable-to-blatantly-illegal tactics franchisors such as Dream Dinners used to hype their franchise opportunities to enthusiastic franchisees.
It started with a captivating, but unproven idea…
Like all ‘hot new franchises,’ it starts with a captivating idea that seems like a breakthrough new trend. Carry on reading.
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