Baskin-Robbins, America’s favorite neighborhood ice cream shop, is rapidly expanding its Texas footprint with today’s announcement that Houston is now open for franchise sales. More than 100 new stores are projected over the next several years throughout Greater Houston and the surrounding counties of Harris, Fort Bend, Galveston, Chambers, Liberty, Montgomery, Waller, Brazoria and Walker.
Currently, Baskin-Robbins operates 33 locations in Houston and more than 90 stores across Texas. The company plans to open 300 locations statewide in small and large markets over the next several years, and recently signed development agreements for 40 additional stores throughout Texas including locations in Dallas-Ft. Worth, Austin and San Antonio. Baskin-Robbins will open more than 400 stores globally in 2008.
Baskin-Robbins’ Houston launch is part of an aggressive growth strategy, which includes expanding in existing markets while entering new cities throughout the country. The company is actively seeking new franchisees willing to own and operate a minimum of 3 stores in Greater Houston and the surrounding counties.
Logo from Baskin-Robbins.
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