At the Cool-de-Sac Play Café, you can find a Lego station with millions of Legos color-sorted and stashed in bins; an arts and crafts center where kids can paint paper plates or ceramic pigs; a bank of gleaming white Apple iMacs on knee-high tables; and naturally, pizza.
This is obviously the result of careful planning, but just how careful might surprise you.
In addition to repeated trips to trade shows, owner Jose Luis Bueno hired a firm staffed by anthropologists and sociologists to examine the ”DNA” of his concept. He had market researchers observe parents behind two-way mirrors and sent his menu to a nutritionist in Seattle to create, among other things, a healthy purée of sweet potatoes and carrots to hide in sauces. He hired Leotta Designers, a Miami-based design firm known for its efficient and sophisticated corporate headquarters and not theme park decoration. And he did a demographic study.
Then he let his own twin boys and daughter run wild in the place. ‘A lot of people ask me, `How did you come up with this?’ and I say really it’s about being a dad,” he said.
Photo: Donna E. Natale Planas / Miami Herald Staff.
Marketing-Savvy Dad Starts Cool-De-Sac Play Café
May 16, 2008 by Mark | 0 Comments
In Franchises, Trends, Advertising and Marketing
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