Middle East Franchise Market To Grow By 25%

AME Info:

Seen as an ideal business model for small to medium enterprises (SMEs), the Middle East’s franchise industry is estimated to be worth $30bn, with an average annual growth rate of 25%.

Fuelling this growth is the mammoth retail explosion currently being witnessed across the region, as more and more shopping malls and entertainment centres open up. High-class malls such as Dubai’s Mall of the Emirates have provided the perfect platform for a number of international and regional brands.

“The Middle East franchise market will continue on its current growth pattern and, together with the development of the retail industry, we predict a very bright future for the sector, which is growing at 20-25% per annum,” says Sary Hamway, CEO of international franchise consultants Franchise Excellence.

Hamway says that the franchise model provides a great opportunity for SMEs across the region.