Pollo Campero, a Latin American fried-chicken favorite that had been seen in the U.S. only in takeout boxes aboard arriving flights, has teamed up with Wal-Mart to expand its reach to the nation’s growing Hispanic population.
A restaurant bearing the Guatemalan chain’s mascot chicken in a cowboy hat now sells its famed product inside a Wal-Mart Supercenter in Rowlett, Texas. Officials with the chain’s fledging U.S. arm, Campero USA Corp., hopes to expand its reach into more than 20 Wal-Mart locations across the country by the end of 2009.
For the world’s largest retailer, Pollo Campero offers a new opportunity to reach out to its diverse range of shoppers as it customizes some aisles in its mammoth stores to sell culturally attuned products. Read more.