Wal-Mart Introducing Healthier On-The-Go Eating

CNNMoney:

Walk into an area Wal-Mart with hunger pains, and you will have the chance to order a cheeseburger and fries from a McDonald’s restaurant inside.

In a matter of months, customers could have a different choice, perhaps a panini and a smoothie.

Camille’s Sidewalk Cafe, a rapidly growing Tulsa company with 1,000 restaurants open or in development throughout the world, entered into an agreement earlier this year to begin franchising its brand across the country inside Wal-Mart Stores Inc.

The deal could see the first Camille’s store in a Wal-Mart by the fall. The company’s 46-year-old founder, David Rutkauskas, wants to eventually dish up his healthy fast food in 300 stores, including some in Oklahoma.

Wal-Mart declined to offer details on the partnership because the company had not finalized the location of the first store.
The idea is to take advantage of a clientele that wants to feel better about what they eat.

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