Interstate All Battery Centres Energize Car Wash Traffic

Franchise Wire:

At the recent International Car Wash Expo, nearly 500 car wash owners and operators crowded the Interstate All Battery Center booth to find out more about a visionary business model created by Orion, Michigan car wash owner and IABC franchisee Mike Ceritano.

Ceritano, a former Detroit automotive executive and current owner of Alexander’s Car Wash, became the first car wash owner earlier this year to combine an IABC with a car wash business.

“Between the car wash, auto detailing, windshield installation and gas station, I have 8 – 10 thousand cars on my lot each month, and I wanted to maximize my opportunities with those customers,” said Ceritano. “I researched a number of franchises, and was attracted to Interstate All Battery Center because of their great concept, impressive track record and rock-solid reputation in the auto industry.”

Through IABC, Ceritano’s business offers more than 13,000 kinds of batteries, from laptops to hearing aids to cameras to cars, guaranteed 15-minute car battery installation in his new auto install bays, one stop energy shopping and high quality batteries. To cross-promote the businesses, all Alexander’s car wash customers will receive a free battery check, and car battery customers will get a free car wash.

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