Potential Franchisees Looking For Stimulation And Flexibility

SmartCompany.com.au:

A survey has found the challenge and stimulation of running a franchise is the biggest attraction for potential franchisees, just ahead of flexibility and income potential.

The second annual Potential Franchisee Survey, conducted by franchised mortgage broker Mortgage Choice, canvassed 505 Australians between 25 and 55 years of age, earning $60,000 or more a year, who are looking to move into franchising.

The survey found that potential franchisees see franchising as a lifestyle choice rather than a money-maker, with 53.5% of potential franchisees looking for stimulation, challenge and personal achievement and 50.3% looking for flexibility (the ability to control their own time and movements). The ability to earn income from a franchise ranked third, with 47.9%.

Mortgage Choice national manager corporate affairs, Warren O’Rourke, says it was interesting to see ‘income potential’ drop from first place in last year’s survey. “Perhaps people are realising that running a franchise, as with any small business, initially takes a lot of hard work, significant hours and heavy concentration.”

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