Coldwell Banker(R) Takes Homes For Sale On The Road

Franchising.com:

Coldwell Banker Real Estate LLC, the 2007 Inman News’ Innovator of the Year winner in the brokerage/franchise category, today announced that it is the first national full-service real estate company to distribute its listings to a GPS device. The Coldwell Banker organization worked with Dash Navigation, Inc., the developer of the first Internet-connected GPS device, to bring dynamic Coldwell Banker real estate listings directly into the automobile via Dash Express™.

Just as the Coldwell Banker network now feeds its property listings to such Web sites as Google, Yahoo, Trulia and others, brand listings from around the U.S. will now be sent to cars. The Coldwell Banker feed, now exclusive to Dash Navigation, allows consumers to call up Coldwell Banker listings, map them, get directions and view other Coldwell Banker listings in close proximity. Dash owners can easily add the Coldwell Banker listings button to their Dash Express via the MyDash Web site. Listings then automatically load to their Dash Express navigation device.

‘Mobile devices continue to be an evolving medium with great application to the home buying and selling process,’ said Michael Fischer, senior vice president of marketing for Coldwell Banker Real Estate LLC. Consumers also want real-time real estate information when they’re on the road, and the in-car experience is a natural progression to deliver content with the broad adoption of GPS usage.’