One Southern Nevada franchisee has built a business around helping small-business people find the best carrier, plan and phones for their companies at the best price with less hassle.
Tom Kirma owns a local branch of Wireless Toyz, a national cell phone service and gadget chain.
After opening his store in Henderson in 2006, Kirma realized that by breaking from the franchises’ traditional sales strategy and focusing on business customers, he could fill a niche in the market that wasn’t being met in his part of town.
The 2,000-square-foot store displays hundreds of cell phones and accessories and is authorized to sell cell phone plans with all of the major carriers, including T-Mobile, Verizon, Sprint and AT&T.
“It gives the customer a place to get unbiased advice on carriers based on their experience,” Kirma said. “It’s nice having all the carriers - we have a great relationship with all of them. We don’t have to push one single carrier to meet a quota.”
The company’s specialty is customized sales. Sales representatives sit down with a potential customer, examine his needs, location and size and finds a carrier, phones and wireless plan that works best at a price the customer is comfortable with.
Kirma said the store draws on a client’s experiences with wireless service to help find solutions.
Logo from Wireless Toyz.
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