Whether a franchise succeeds depends largely on how easy the model is to duplicate. If you are thinking of converting your successful business into a franchise, this has to become your main focus. Here are some pointers to tell whether your system can be duplicated:
* The first thing to look for is the reason behind your popularity. Is it because there’s something unique in it or is it because of your personal involvement in the running of the business. If you are the reason why people keep coming back to the store, then duplicating the system can be difficult. A recipe can be duplicated, a service can be duplicated, but if people are drawn to your personality; that cannot be duplicated (unless you are personally present everywhere, which is not possible when you start franchising). If the popularity is due to some uniqueness of the product, then you have to find out whether the same can be made in another location. If the uniqueness is too local, then duplicating them can be a problem.
* Can your daily routine be broken down into simple set of rules? This is the next thing that you should be looking out for. If running the business can be simplified into a set of rules, then anyone can be taught to follow those rules!
To Become A Top Franchise, You Must Have A Model That Can Be Duplicated
May 27, 2008 by Cris | 0 Comments
In Basic Guidelines, Law & Agreements, Franchisees, Franchises, Startup














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