whichfranchise.com To Sponsor New Franchise Exhibition

Franchise Wire:

The 6th and 7th February 2009 in London sees the launch of a new franchise exhibition – The Franchise Show.

Based on the successful franchise expos held in the US, The Franchise Show will comprise of leading local, national and international franchise concepts attracting thousands of prospective franchisees from across Europe.

The Franchise Show is a joint effort between Prysm Group, organisers of Business StartUp, the UK’s largest business start up exhibition, and MFV Expositions, producer of the world’s largest and most successful franchise showcases in the US and Mexico. whichfranchise.com will produce the conference program and is a major event sponsor of the show.

Tom Portesy, CEO of MFV Expositions says ‘There has been a dramatic increase in the number of Europeans attending shows in the United States, so it makes sense to bring a franchise expo to the UK. This will allow many more people who are considering franchising to meet one-on-one with representatives of the leading concepts from Europe and around the world.’

‘Our unrivalled experience in international franchising, and commitment to making The Franchise Show a guaranteed success, will allow us to provide UK visitors with an exciting, and revitalised, new exhibition offering.’

‘Franchising in UK is more popular than it has ever been so there was an obvious need for an event such as this,’ says Nick Moss, Prysm Events. ‘Our focus is to approach the show from the visitor’s perspective. We need to create a show that inspires people to attend and gives them the confidence to enter the world of self-employment.’