Growing In Style

Business Standard:

Koutons Retail’s brand positioning strategy, a fast expanding network and foray into related segments make it a good investment proposition.

A unique franchise model has helped Koutons Retail India, an integrated apparel manufacturing and retail company to grow at a scorching rate; up from 74 stores in FY05 to 1,175 stores in FY08 (average store size being 750 square feet).

The company intends to capitalise on the buoyancy in the organised retail sector, which is expected to grow at a CAGR of 40 per cent for the next two years, partly helped by doubling the number of stores by end of FY10. Foray into the women’s and kids wear segment, acquisition of regional brands and entry into international markets should provide the next leg of growth to the company and enable it to sustain high margins.

Premium brand for the masses… read on.