Restaurant To Open Centerville Location

June 2, 2008 by Mark | 0 Comments

Dayton Business Journal:

Hot on the heels of its first two locations, Hothead Burritos is adding another location in Centerville. The newest Hothead Burritos is going into a former Taco Bell building at 9046 Lebanon Pike.
Ray Wiley, co-owner and developer of Hothead Burritos with his wife Cynthia, said the newest location has one feature the other restaurants do not have: a drive-thru.
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“It’s our first restaurant with a drive-thru, so we’ll get a leg up on our competitors,” Wiley said.

Wiley said Hothead competes directly with other fast-casual Mexican restaurants such as Chipotle Mexican Grille and indirectly with restaurants such as Taco Bell.

With about 70 percent of their business coming from carry-out at the other two locations, Wiley said adding a drive-thru just made sense.

“It gives the customers a more convenient way to get their stuff,” Wiley said.

In Franchises, News, Restaurants

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