Business Wants The Doo And Is Bringing In The Dough

AzBiz.com:

Some people look in a yard frequented by dogs and see a mess. Ray Hays looked in that same kind of a yard and saw gold.

Now he doesn’t mind taking crap from his customers all day long.

“Let’s not kid ourselves, this is not a sexy business,” said Hays, president and CEO of Doo Care, a business that literally picks up what dogs leave behind because they can’t flush a toilet. “But once you look past the poop and look at it from the MBA perspective, this is a very viable business.”

Nat Truitt, an entrepreneur in Glen Ellyn, Ill., started the company in August 2006 and quickly began developing many clients, both commercial and residential.

Hays, who is a franchising veteran of more than 17 years, was an initial skeptic of Doo Care.

He laughed when a business colleague told him to investigate Doo Care. But after taking a closer look at Doo Care’s comprehensive business systems and financial results, Hays got over the poop stigma and realized the concept was a future franchise leader waiting to be taken to market.

The company partnered with investors, including Hays, to launch a second operation in Tucson

“I was looking for a high-growth service business and my research showed that the dog waste business was both lucrative and under serviced,” Hays said. “When you combine those factors with a solid business model, technology and marketing, you have a recipe for success.”