Responsys, a leading global provider of on-demand email and marketing automation solutions, today announced that Dollar Thrifty Automotive Group, Inc. has selected Responsys as its email marketing service provider. With Responsys, Dollar Thrifty Automotive Group can now easily integrate, automate and individualize its email marketing communications in order to deliver a differentiated customer experience and increase the performance of its email campaigns.
‘We selected Responsys in order to provide the highest possible standard of service to our Dollar Rent A Car and Thrifty Car Rental customers,’ said Charlie Coniglio, Vice President of E-commerce and Global Distribution for Dollar Thrifty Automotive Group, Inc. ‘Dollar and Thrifty, as strong value brands, care about delivering the right products to customers who want them at a good price. Responsys allows us to reach our opt-in subscribers with the very best offers based on their preferences and past experiences with our brands – and take our marketing to a whole new level of success.’
The Dollar Rent A Car and Thrifty Car Rental groups will use Responsys to deliver all transactional emails and execute highly relevant email campaigns to thousands of opt-in subscribers. With its open and flexible technology platform, Responsys enables Dollar Thrifty Automotive Group to leverage web site visitor behavioral data and automate the delivery of timely emails with special offers based on customer preferences and their recent visits to www.thrifty.com and www.dollar.com. The pre-built integration allows for the seamless exchange of behavioral data to enable triggered campaigns based on customer needs, goals and actions.
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