As the economy remains uncertain and the competition from large chains continues to intensify, independent club operators across the nation are beginning to feel the pinch of stagnant and declining membership sales.
In response, Gold’s Gym, the most recognized name in fitness, has created a Conversion Program for independent club operators who seek to weather the economic and competitive storm through affiliation with a larger organization. The Gold’s Gym Conversion Program offsets many of the typical costs of converting a health club, making the program appealing to those feeling the effect of the economy or the competition.
‘There are 2 things happening in the fitness industry: national brand expansion and tightening of consumer discretionary spending,’ said Steve Dixon, director of Gold’s Gym franchise development. ‘Independent operators are feeling the impact of these trends more and more. We provide best practices and business solutions that the club operator needs in order to survive and prosper in any economic or competitive environment.’
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