Maid-Rite Targets North Platte For Growth

North Platte Bulletin:

A Midwest sandwich chain with more than 90 restaurants in 8 states has targed North Platte as a priority city for expanding and is seeking local franchisees.

Maid-Rite, based in Des Moines, Iowa, has been in business for more than 80 years. Its signature item is a loose-meat sandwich made with seasoned ground beef.

The company is expanding throughout the Midwest and targeted North Platte as a city that fits its profile nicely.

‘In our opinion, a Maid-Rite Sandwich Shoppe restaurant in North Platte would be very successful because of the population size of the city of approximately 23,878 residents,” said Bradley Burt, President and CEO of Made-Rite said. ‘The entire community would enjoy our famous sandwiches, thick Blue Bunny malts & shakes and our homemade pies.’

Tania Burt, Vice President of Maid-Rite, said she believed North Platte would be a successful franchise operation. She said North Platte fit her profile perfectly.

The franchise is aggressively pursuing growth, according to Burt. She said they have a 10-year plan to grow the company from 90 stores to 1,000 with locations from coast to coast. Read on…