Yum’s Website Second To None,Treats Franchise Buyers Intelligently

Blue MauMau:

Franchise insiders are taking note of Yum Brands‘ franchise web site as setting an example for the industry. According to some, the site stands out in its layout, content and professional tone.

Paul Steinberg, a New York franchise attorney and frequent Internet blogger on issues relating to franchising, praises the site as an example to other franchise systems. He observes, ‘Many franchise sales pitches are a combination of pep rally and religious revival. The factual presentation coupled with the web site’s emphasis on seeking serious QSR professionals as franchisees is a refreshing change.’

Readers, whom most likely are those considering a franchise investment, can take a tour of the inside of a restaurant. Online videos give a flavor of what managing a team behind the counter might look like. Readers can also call up photos of different multi-brand combinations - like a KFC and an A&W together.

Read on.