Recession In US Has Turned KFC Towards China

Franchise India:

The recent US recession is taking its toll on many business houses including the food chain.

Yum! Brands Inc., the owner of the Kentucky Fried Chicken and Pizza Hut brands, is eying for a major expansion drive in China in hope to make the country the largest source of the revenue within a decade.

To capture the market, the KFC is customizing its offers that will be tantalising for the Chinese palate. The products lines are not meant for fine dining but something similar in the line of street-side joints which offers millions of Chinese tasty foods at pocket-friendly budget. This approach has already started to produce result with 12% hike in sales in the first quarter compared with 5% in other international destinations and 3% in the United States. Read more.