OctaFuel’s environmental fuel-saving Hybrid Fuel Cell retro-fits to 99.9% of all vehicles – provides up to 40% savings at the pump.
At a time when motorists are seriously tired of escalating petrol prices, OctaFuel’s timing couldn’t be better, suggests Michael Fresnel, General Manager, OctaFuel New Zealand.
“Research shows the $2 mark is the tipping point when 21% of consumers will change their behaviour – and here we are, through that barrier. That same research suggests the next barrier is just around the corner at $2.20 – when 51% of consumers will be ready for change. The OctaFuel alternative is the obvious choice.”
And it’s not just fuel savings that attract New Zealanders to the OctaFuel Hybrid Fuel Cell, Michael says.
“A recent survey suggests 82% of New Zealanders can’t name a company known for being ‘green’ – and that 11% of Kiwi consumers would install an OctaFuel Hybrid Fuel Cell solely according to environmental values. That’s certainly OctaFuel’s target audience.”
It goes without saying that bringing a product like the OctaFuel Hybrid Fuel Cell to market is all about the right marketing mix – and in regards to the marketing, says Michael: “You won’t be disappointed”.
Mike is looking to appoint nine franchisees across the country by 01 October 2008, to cover territories, each spanning approximately 230,000 people. He says this is a positive opportunity for quality franchise applicants, as there is a demand for OctaFuel right now – units are already selling well.
Image from Octafuel.
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