Dolphin Mart To Set Up 19 Stores In 2008-09

Business Standard:

Premium home decorative firm Dolphin Mart is undertaking a major expansion of its d’mart Exclusif brand with plans of launching 19 new outlets by the end of current financial year.

‘We want to fill up the vacuum in luxury decorative items segment. Our target section is the growing middle class population with disposable income in India who has a taste for foreign sourced items,’ Dolphin Mart Chairman K V Rao told PTI.

As part of the company’s expansion plans, it would set up 10 franchisee showrooms, besides launching 6 exclusive boutique and 3 megastores, to come up by the end of the 2008-09 fiscal year, he added.

Rao, however, refused to share the investment details of the company in its expansion programme.

Along with these stores, d’mart Exclusif would also introduce 5 new categories of home decoratives in classical decorations and transitional space category, Rao said.