Franchise International Malaysia 2008 (FIM2008), a premium franchising expo which is awaited by the local and international players, will once again come back to meet you this August.
Having held for the 15th consecutive year, this event will guarantee you with a better quality and more diversified products and participation, particularly the influx of the international participants.
Being entrusted as the host country for the World Franchise Council (WFC) and Asia Pacific Franchise Confederation (APFC) meetings which will be held concurrently with the FIM2008, we will witness the presence of the heads of 38 franchise associations under the umbrella of WFC and 17 from the APFC together with their trade delegations to congregate here for business networking.
As such, MFA believe that FIM2008 will be a terrific platform to encourage more foreign investors in the country to boost the local franchise industry and make it more competitive globally.
Malaysia has a unique and diversified composition of socio-economy background. The multi-racial, multi-cultural and multi-religious community, plus with the stable politics and resilient economy have made us a popular destination for international franchisors.
The market penetration is very high because the products are acceptable everywhere nationwide. Presently, there are 113 or one third of the total 336 registered franchise systems are foreign brands and this indicates that local market share is still open wide for international brands. Thus, FIM must be deemed to be an excellent gateway for them to embark into Malaysia, and vice versa, for homegrown franchises to expand overseas. Read more.
No comments yet.