FDS Shares Franchisor Website Tips

The Franchise Magazine:

With franchise package defined, business systemised and in writing, legal agreement done and dusted and marketing materials in the hands of prospective franchise owners, it’s time to tell the world: a new franchisor has arrived. What better place to start than on your corporate website?

Originally designed to market products or services, your website must now promote a franchise. Can this be achieved in a single site? What should be the focus of the site? What kind of information should be made available? Web designers cannot help you because these are not technical issues. They are questions related to your brand development and marketing strategies. There are no one-size-fits-all answers, but I can offer some essential truths and best practice that can help.

If you were my client, I would have made clear to you at the outset that you were going to be in a different business by the end of our franchise development process. It is a fact that many aspiring franchisors fail to appreciate. Regardless of whether you are vending freshly squeezed fruit juices, providing job recruitment services or repairing dents in cars, franchising your business puts you in the business of selling both a franchise and a brand.