More and more young businessmen and women are starting up their own companies in the Middle East by taking on a franchise operation; this was the findings of the fifth edition of the Franchising Middle East (FME) exhibition, which took place at the end of May.
Franchising has witnessed a 20% increase in the Middle East in the last 5 years, with local and international brands looking for greater market penetration.
‘The franchise model offers unique opportunities to young entrepreneurs looking to establish a business in the Middle East. The UAE Government is taking all steps to encourage young UAE nationals to start and manage a business on their own, thereby playing a major role in the economic development of the country,’ said Abdul Rehman Falaknaz, President of International Expo Consults (IEC), organisers of FME.
FME has identified home-grown talents now looking to export their brands through international franchise agreements.
No comments yet.