Einstein Noah Restaurant Group, Inc. announced today the signing of a multi-unit development agreement with Wilbur and Matt McKinney to franchise Einstein Bros.(R) Bagels restaurants and continue to expand the popular brand.
Based in Tyler, Texas, the McKinneys plan to open 3 Einstein Bros. restaurants within the next 3 years in the Tyler market. The Einstein Bros. locations will be part of the family’s franchise portfolio, which includes the Smoothie King brand.
‘As experienced franchise investors, we are excited to be adding a brand such as Einstein Bros. to our investment portfolio,’ said Wilbur McKinney. ‘With a distinctive flare to its look and a variety of craveable menu items that are made from high quality ingredients, we couldn’t be more pleased about becoming multi-unit, multi-brand franchise owners with this concept.’
When the franchised restaurants open their doors, neighbors and guests in Tyler will be able to fill their breakfast, lunch and snack cravings with Einstein Bros. Bagels’ menu, featuring award-winning bagels and shmear varieties, made-to-order breakfast and lunch sandwiches, Darn Good Coffee(R) and specialty coffee drinks, hearty soups, fresh innovative salads, baked goods and decadent desserts.
Einstein Bros. Bagels Inks Multi-Unit Franchise Development Agreement
June 19, 2008 by Cris | 0 Comments
In Basic Guidelines, Law & Agreements, Franchises, Restaurants, Strategy
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