Mobile computer service company Geeks on Wheels’ ambition is lofty: to become as synonymous with its specialisation as the AA is with on-the-spot car repairs.
Beginning with himself and one technician in Wellington in 2005, general manager Matthew Carr-Gomm has built the business to operate in 4 regions and wants to go nationwide through franchising.
The company’s philosophy is based on high quality, affordable customer service and sticking to core skills. Part of this is a response to some negative industry aspects Carr-Gomm, a former Apple technician and website project developer, has observed during his career.
‘People within [the industry] can be unaware of the jargon they use in front of people that are not necessarily tech savvy. The perception customers have is they’re a little bit uncomfortable approaching an IT company to sort out mundane problems, because they’ll be made to feel stupid.’
The Geeks on Wheels name helps people feel more comfortable approaching its staff, especially as families and older people are key parts of its target market. However, he says it also had to be memorable. Read on.
In House: Market Gap Leads To Mobile Service Success
June 19, 2008 by Cris | 0 Comments
In Franchises, Trends, Successful Franchises
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