7-Eleven Proves Its Mettle

Franchising.com:

After winning customers’ hearts last summer with The Simpsons Movie promotion, 7-Eleven, Inc. and its ad agency FreshWorks have captured the minds of judges here and abroad. This week, the convenience store chain added more gold to its treasure trove, taking 2 out of 3 Gold Lion awards presented to U.S. companies at the 55th Cannes International Advertising festival.

This is the first international honor the company has earned for its July 2007 campaign in which 12 North American 7-Eleven stores were transformed into Kwik-E-Marts, the convenience store made famous in The Simpsons TV series and appearing in the movie. An 18-member jury, led by Armin Jochum, chief creative officer of BBDO in Stuttgart, Germany, reviewed 1,103 entries from 54 countries in the category won by 7-Eleven.