Isaac Singer, who made improvements to an existing model of a sewing machine, is considered the father of franchising.
Franchising is definitely an American creation. According to a study done by the University of Louisville, franchising helped to lead America out of its economic downturn from the 1930s to the 1950s.
In the Philippines, the growth of franchising has been phenomenal and the business strategy has been proven to be resilient and adaptable. The sector has grown from only 50 franchises in the early ’90s to almost 1,000 today.
The Philippine Franchise Association is the voluntary self-regulating governing body for franchising in the country with 180 franchisors and allied members nationwide.
Jollibee Foods Corp. president Ernesto Tanmantiong, Seaoil Philippines chairman and chief executive Francis Glen Yu, Trade Secretary Peter Favila and Ayala Mall vice president for operations Rowena Tomeldan are among the resource speakers as Philippine Franchise Association stages the 16th Philippine International Franchise Conference on July 9 to 13.
The event, to be held at the grand ballroom of Renaissance Hotel in Makati City, is co-presented by PLDT Business Solutions and Seaoil.
Tanmantiong will talk about ‘The Big Dream; A Thousand Stores’ in his speech while Yu, considered an authority in the petroleum industry and alternative fuels, will tackle ‘Success Stories in Franchising.’
Jose Magsaysay Jr., chief executive of Cinco Corp./Potato Corner and overall chairman of the expo, said among the topics to be discussed are local and international trends affecting franchising.
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