Ads Highlight Franchising’s Economic Might

Blue MauMau:

The International Franchise Association, a Washington D.C. lobbying group, has launched a series of advertisements to educate lawmakers and opinion leaders on Capital Hill about the importance of franchising.

“This awareness campaign is designed to illustrate the broad reach of franchising,” said Matthew Shay, IFA president and CEO. “It is important that lawmakers understand the franchise sector and the impact that certain laws can have on this important segment of our economy.”

The first ad featured one of the IFA’s founders, Dunkin’ Brands Inc., along with the testimonial of a successful and satisfied Dunkin’ franchise owner. The ad begins, “Franchising made Duke Carvalho’s dream of owning a restaurant a reality. With a background in banking, retail and the service industry, Duke discovered how franchising can link entrepreneurs with strong brands, training and marketing expertise. In 1978, he opened his first Dunkin’ Donuts in Roslindale, Massachusetts. Today, he and his family own and successfully operate 14 Dunkin’ Donuts and Baskin Robbins stores throughout the greater Boston area.”

The advertisement ran in the April edition of Roll Call, a newspaper targeting Capital Hill policy makers, as well as the National Journal, a weekly reaching Washington insiders.