Franchising Convenience

SmallBusinessTrends:

There are currently 5,580 7-Eleven franchises in the U.S. and 25,062 abroad. In fact, a new 7-Eleven opens somewhere in the world about every four and a half hours,” according to Joseph Depinto, who is the CEO of 7-Eleven, as reported in Entrepreneur magazine (which also ranked 7-Eleven the #1 franchise for 2008).

That is over 30,000 franchised units worldwide. I have a feeling that 7-Eleven is doing a lot of things right.

Would you ever consider opening up a 7-Eleven, or for that matter, any convenience store? I certainly wouldn’t consider it, as the hours required to successfully operate one are too long for in my current situation.

Of course if I were going to consider getting into a retail convenience store franchise, 7-Eleven would have to be taken seriously. They seem to have a great marketing team. They created a strategic partnership with The Simpson Movie, last year, and also worked with Citibank to put ATMs in 5,500 US stores.

Even if you don’t see yourself running a 7-Eleven, one can’t deny the power of the brand. Huge franchise companies like 7-Eleven, McDonalds, Jani-King, and others, can approach big corporations, and create synergistic marketing alliances, that benefit both parties. Being a franchisee of a well branded franchise concept that uses smart and aggressive marketing and PR professionals to it’s advantage, means more foot traffic, which equals higher income potential. Read on.