Reinvention is all about rebranding for a Fort Worth-based mechanical parts distribution company that now is aiming to go nationwide in a new franchise initiative.
K & N Electric Inc., founded in 1972, sells more than 5,000 parts through its mobile distribution units – a team of trucks that crisscross several states to bring the parts store to the buyer, according to the company’s slogan.
Now under the complete guidance of President and CEO Curtis Nelson, 43, the second generation to oversee the company, K & N Electric – through its trade name K & N Mobile Franchises – is aiming to expand by implementing an updated franchise system, more than 20 years after a botched attempt in the 1980s.
“We’d like to grow the company and it’s very expensive for us to put trucks out, fully stock them, pay the salesmen for a year or so until they’re actually selling enough to pay their way,” Nelson said. “So the best way for us to grow rapidly is through franchising, which is why we started the franchise company.”
Logo from K & N Mobile.
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