Iconic Beverage Headlines 7-Eleven’s Promo-Studded Summer.
Summertime is Slurpee(R) season, the time of year when America’s favorite frozen beverage ‘gets its cool on’ as it has since 7-Eleven(R) stores introduced the frozen carbonated drink 40-plus years ago. In those days, that meant crazy names, colorful cups and funny radio spots. Ah, if life were only that simple today. But that is so last century.
Fast-forward to 2008 when “Slurpee cool” translates to blockbuster movie and videogame tie-ins, online web contests, concert tours, comic books, sports personalities, social networking, teen film-making competitions and street teams with a fleet of giant TV screen-equipped Slurpee-mobiles. Oh, yeah, and crazy names, cool cups and radio spots.
When 7-Eleven stores introduced the frozen drink with the funny name in 1967, the company created an immediate coolness quotient for its fledgling product with flavor names like Fulla Bulla, For Adults Only and Kiss Me, You Fool; psychedelic-colored cups that appealed to the “peace and love” generation; and creative radio commercials so zany that deejays played them for free after deluged with listeners’ requests. Today, as the beverage-consuming public has broadened its taste and technology preferences, so too has the Slurpee drink changed to reach its trend-setting 18-to-34-year-old core audience.
According to Slurpee and… continue reading.
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