Aaron’s continues to break new ground with innovative systems, product selection and merchandising, and service quality.
But if you ask Greg Tanner, Aaron’s national director-franchising, “What’s also exciting is that we’re sprouting new growth with our conversion program, and planting more stores in smaller markets.”
“We’ve been converting independents to Aaron’s stores for more than 15 years, but it wasn’t until Robert Briley converted his Rent City locations that we really began to cultivate other chains and independents,” said Tanner.
Briley, a well known and highly respected RTO operator, said he converted to Aaron’s “to take out the competition.”
It’s a textbook business-school, case study in how to dominate a market. Briley, an APRO board member, said converting to Aaron’s was a “simple business decision.”
Photo: RTO Online.
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