When the Holiday Inn in Chelsea opens Thursday, you won’t find the chain’s typical old wall-to-wall carpeting, floral bedspreads, a front desk cluttered with hotel brochures or rows of impatiens planted outside.
Instead, you’ll see hardwood flooring, columns made from hand-laid river rocks, and slender Japanese planters outside.
This newly built Holiday Inn hotel is one of the first in the USA to bear the modern version of the green-and-white Holiday Inn logo – a sign meant to convey radical changes underway. As many as a thousand of the chain’s existing 3,200 hotels worldwide are expected to earn the new sign this year, with the entire chain completely revamped by early 2010.Photo: Jennifer S. Altman / USA TODAY.
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