There are endless possibilities in organizing a multi-brand company that can take advantage of a variety of cost-savings measures that will contribute to the overall profitability of the multi-brand company.
IFA:
Over the past 40 years, franchising has undergone dynamic changes. In its infancy, the developing franchise systems were truly entrepreneurial with unique ideas coming in rapid succession to fill the post-World War II vacuum of pent-up demand for services to meet the changing tastes and needs of the American public. Like any other market force, franchising has changed with the times. In the 1970s and 1980s, the concentration was on growth of individual systems. As these franchise systems became more mature, franchise managers found new ways to leverage their acquired expertise. In some cases they developed parallel systems to complement the offering of their flagship systems. In other cases flagship systems were acquired by strategic purchasers who believed that these franchise systems were a good vehicle for the distribution of their products and services.
Realizing Synergies… read on.
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