A Subway franchise is pioneering a way to provide franchise chains with an advertising venue by tapping into college social content through cell phones. Bob Grewal, owner of a Subway near UCLA has been experimenting with plugging into a mobile phone network in which specialized university news, sports and now Subway coupons are accessed. Cell phone users can plug into a network on any web enabled phone or wireless device. Users can opt in for text message if they like.
As the Development Agent for Subway’s 700 Los Angeles and Orange County locations, Grewal comments why he is participating in the network, “The goal of Subway’s advertising campaigns is to increase its presence in the consumers’ ‘consideration set’; that is, which fast-food restaurants consumers consider when deciding where to eat.”
The building of content, social network and personalized coupons from local merchants “creates the eyeballs”, says Mr. Leet, Chief Marketing Officer for Hothand Wireless.
Subway Franchisee Tests Mobile Couponing To University Crowd
June 30, 2008 by Mark | 1 Comment
In Franchisees, Franchises, Trends, Restaurants
danakeith on June 30th, 2008 at 10:17 pm
good thing they came up with the idea, it is both (consumers and companies) advantage.. inform everyone by simple sending them through their mobiles.