Beyond Cookies - Blue Chip Goes Gourmet With Nationwide Franchise Launch

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Twenty-five year-old Blue Chip Cookies is going gourmet with an imaginative nationwide franchise strategy backed by all-new ownership.

With the spirit that pioneered its first-in-the-nation White Chocolate Macadamia Nut Cookie a quarter of a century ago, newly-branded “Blue Chip Gourmet” is in rebirth with a fully-expanded line of proprietary gourmet treats in upscale café settings.

Blue Chip Gourmet is under new ownership that includes four Senior Executives with extensive experience in food service and franchising. “The Blue Chip brand has earned an enviable reputation as a purveyor of top quality,” notes CEO Greg Smith, former executive at Nestle USA. “We have what’s arguably the best cookie in the country. We’ve kept the quality, but are taking things to a new level with a diversified range of exceptional, proprietary products.”

Developing and testing product and strategy in their Loveland, OH-based corporate store, the brand spent over two years in project development. In addition to their signature Blue Chip cookies, the cafés will serve up a revenue-producing selection of fresh gourmet-style products including coffees, smoothies, breakfast items, sandwiches, wraps, ice creams and desserts.