The overwhelming success of a famous local bakery store in Singapore that has expanded in 9 other countries resulted from a single branch that only started 8 years ago. You can find 7-11 stores in almost every corner of the streets locally and internationally, deriving from the fact that it started from a store selling ice blocks. Giant brands did not always start big in their industry. They all started with a good idea through an outlet.
Franchising and Licensing Association (FLA) Singapore invited Astreem Corporation to present on “How to Market Your Franchise & Develop Your Master Franchise Structure”. The seminar was held at the National Library Board on 29th May 2008. Attendees were invited by FLA and are mainly from companies that are intending to go into franchising, already franchising and want to go international and a few that are already franchising overseas. The speakers who presented in the seminar were Felipe Matibag, Senior Consultant of Astreem and Hsien Naidu, Director and Founder of Astreem. Topics covered in the seminar were… here.
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